In 2006 we began to promote the products of 4 artisan chains at the Museum of Archeology, Anthropology and History of Peru in Pueblo Libre. Since then we have participated directly or indirectly in the organization of various craft fairs in Cusco.
In 2009 we took the products of 2 lines of artisans to North America and Europe. We have participated twice with Peruvian artisans in the Milan fair, which brings together more than 4 million visitors.
Since 2016 we have participated in fairs in Mexico and the United States. Until then we were direct articulators of Peruvian artisans, today we are Pushka.
In our trips, Flavia, Sonia, Katty, Teófilo, Aurelio, Marino, Silvestre, among others, told us about their children. Some are driving a taxi, others are working in mining and construction or looking for various “safer and more profitable” jobs; all, without a doubt, carry Peruvian popular art in their blood.
We have confirmed with resignation the reality that an ancient tradition is being lost in their homes.
Hilda and Julia, however, were the ones who told us the story that caught our attention the most. They found in a store on Triunfo Street, half a block from the Plaza de Armas in Cusco, a fabric made by their own hands and asked its price. It was six times the value at which they had sold it. It was necessary to inquire, but the reality was evident. The merchants were quick to explain to her that if they don't pay commissions to the guides, they have no way to attract customers.
Having participated closely in the reality of the business that revolves around Peruvian artisans, we have been able to learn about their difficulties. We have accompanied them for several years in their attempt to get ahead through effort and dedication.
They produce high quality products without perceiving the return in the same proportion, since they must feed a chain of intermediaries who, far from strengthening this important sector, make it less and less competitive.
We are Peruvians and we are interested in reversing this situation. That is why, in response, Pushka provides complete logistics without intermediaries, empowering producers and offering customers the possibility of acquiring unique products at a fair price, which will undoubtedly increase the sales volume.
From a powerful concept and communicational work aimed at an attractive audience for the artisan market, Pushka is able to reach target customers at the right time and place so that the purchase is productive.
Due to the current situation of the Covid-19 pandemic, we have developed, through our ICT team, the Pushka virtual platform in order to have a powerful promotion and sales channel that does not depend only on inbound tourism. In addition, we are already planning physical sales spaces that will be located in strategic places so that, as international flights are reactivated, corporate travelers and tourists can acquire handicraft products during their stay in our country.
With all this, we aim to recover the ancestral work of our producers and value it to the point that, far from disappearing, it is raised to the level of prestige it really deserves.
Artisans carry the ancestral energy of their parents and theirs, and they cannot always feed their children.